By Kerri Loudoun, Communications and Marketing Portfolio leader (kerri.loudoun@skipatrol.ca)
Many divisions, zones and patrol teams create fun and practical items to use by their members – both while patrolling and to use as ambassadors of the CSP.
The national CSP team encourages these groups to create a variety of items like swag, non-uniform clothing and more.
Know how to use the CSP branding
Ensuring the CSP brand is presented appropriately is crucial in maintaining our reputation with a variety of crucial audiences. Whether your branded items are being seen by the public, resort staff, or even your team’s patrollers, there are ways that the CSP logo, our name and the other forms of branding must be used.
Resources to assist you
There is a comprehensive page on the member’s website that will help guide you in creating your items. To access this link users must be logged into the website.
LINK: https://www.skipatrol.ca/members/communications-guide/
Please pay close attention to the checklist.
Use of our CSP logo
Depending on your region, single-language versions of the logo may be appropriate. However, we are rigid on how folks may use the logo.
When creating items that are being printed that include our logo (ex. swag, non-uniform clothing items, signage, tents, etc), please send all mock-ups to Communications and Marketing portfolio Leader Kerri Loudoun (kerri.loudoun@skipatrol.ca) for review and approval. If you do not have approval on your designs but you go forward with ordering the items, you may be required to destroy what you ordered if the use of the CSP branding does not meet our standards. We want to avoid any waste of funds and frustration this may cause. If you’re not sure if the design falls within our standards, just check with Kerri and she’ll advise quickly if you need to adjust.
Placing our logo on another organisation’s products
Thinking of putting our logo on a local craft beer as a fundraiser? Perhaps a local brand of breakfast cereal? There are specific legal licencing requirements to do so, including a royalty payment to the CSP. Before you agree to do this, contact Kerri Loudoun for assistance. Lack of approval will result in legal action against the company using our logo. Only the co-executive directors are authorized to sign such licencing agreements. It’s also important to note that confirming licensing agreements takes more time than one might think, so if this is an avenue you are wanting to explore, please account for longer turnaround times from not only the CSP end, but the brand you’d like to have our logo on.
Interested in creating CSP clothing to use as official uniforms?
Although we have a partnership in place with Helly Hansen as our official uniform supplier, we do not mandate members across the country to wear only HH-CSP uniform options. We understand there are instances where what is offered by HH does not meet your needs.
Zones have the option to source local suppliers to create pieces that are uniform in nature. However, these pieces must be reviewed carefully by the communications and marketing portfolio leader to ensure they meet our standards with respect to placement and number of white crosses and the CSP logo.
Don’t want to create your own branded items?
Don’t forget we have an e-Store with a range of branded material. Items are added regularly and can be purchased by everyone, including non-CSP members! There is a great selection of swag and clothing available.
Link to estore: https://csp-pcs.myeshop.ca/
Questions?
If you’re feeling stuck with your designs, Kerri Loudoun will be happy to assist you. We make every effort to turn around feedback related to creation of branded items as quickly as possible. Production times can vary by supplier, and we know that quick approvals are crucial to meeting your delivery deadlines.
In addition, do you have ideas of items you’d be interested in seeing in the e-Store? We encourage you to send those ideas to kerri.loudoun@skipatrol.ca and we will see if it’s an item we can create.
This post is also available in: French